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5 juin 2009

Crise économique : La Ligue 1 cherche des solutions

foot_criseAprès s’être endettés pendant de nombreuses années, les clubs français sont aujourd’hui durement touchés par la crise financière. Les recettes de billetterie et des produits dérivés sont en baisse, le nombre de transferts diminue, les partenaires financiers investissent de moins en moins.

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Ineum et Euromed, mandaté par la LFP pour trouver des solutions préconisent une «action collective». Selon les deux institutions, le football français doit poursuivre ses efforts en matière de formation pour contrecarrer la baisse des subventions accordées par les partenaires financiers. Mais il doit aussi proposer un produit plus spectaculaire au public. Cela permettra d’attirer et de fidéliser de nouveaux supporters pour les saisons à venir. Le but étant de relancer les recettes de billetterie et de produits dérivés.

Pour créer un championnat plus vendeur, plusieurs modifications ont étés proposées par L’Ineum et Euromed. Passer à seize clubs de Ligue 1 au lieu de vingt, ce qui augmentera les parts de droits télé des clubs. La Ligue 2 comportera alors vingt-quatre clubs et pourra développer ses propres droits télé. Cette Ligue 1 allégée passerait à trente journées au lieu des trente-huit actuelles. Les huit dernières journées seraient remplacées par des play-off.

Dans ce championnat « new look », le premier de la saison régulière resterait directement qualifié pour la Ligue des Champions. Les clubs classés 2e et 3e seraient directement qualifiés pour les demi-finales des play-offs, tandis que les 4e et 5e du championnat, ainsi que le vainqueur de la Coupe de la Ligue et de la Coupe de France s'affronteraient en quart de finale.

Les matchs auraient lieu dans une formule aller-retour avec match retour sur le terrain du club le mieux classé sur la saison régulière. Les deux clubs finalistes de ces play-off seraient qualifiés pour la Ligue des champions. Le vainqueur de la finale pour la phase de poule, le perdant pour le tour préliminaire. Cette formule, censée multiplier les affiches entre les grosses écuries, permettrait selon le projet d'Ineum consulting et Euromed Marseille, de rapporter 150 millions d'euros de chiffre d'affaire supplémentaire.

Cependant, pour augmenter le chiffre d’affaire du Championnat de France, La LFP privilégie pour l’instant une autre solution. La candidature française à l’organisation de l’Euro 2016 pourrait permettre d’agrandir et de moderniser les stades. Frédéric Thiriez, président de la LFP l’à même qualifiée de candidature « anti-crise ». Si tous les projets d’aménagement sont menés à bien, la LFP prévoit que la Ligue 1 dégagera chaque année 250 millions d’euros supplémentaires de chiffre d’affaire. Une somme qui permettra a la L1 de ne pas se faire distancer un peu plus financièrement par les Championnats Anglais, Italien et Espagnol.

William Donne


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